Launched her label in India in 1990.Ritu Beri is one of the most distinguished fashion designers of India who has gained acclaim for herself worldwide sense of designs and silhouettes in her creations. She was the first Asian designer to head the French fashion brand, Jean-Louis Scherrer. In 1998, Beri presented a show in Paris, successfully launching her first luxe collection & also becoming the first Indian designer to do so. She has multi cultural clientele from world over including Elizabeth Jagger, Langes Swarovski, Prince Charles, Nicole Kidman etc. and an equally varied sense of designs and silhouettes in her creations.
Ritu Beri was featured as the ‘future International Entrepreneur to watch out for’ by the TIME magazine because of her Entrepreneur skills. She is the only Indian designer to be featured in Promostyl’s magazine Acustyl, which forecasts fashion trends worldwide.Being an Army Brat, Ritu Beri did her schooling from Army Public School, Dhaula Kuan in New Delhi and she graduated from Lady Shri Ram College in Economics and joined NIFT, New Delhi. The designer is amongst the first batch of NIFT which then comprised only 25 students. She has also trained herself in embroidery under Francois Lesage. Ritu Beri is author of the personal fashion book, 101 Ways to Look Good. She also serves on the board of Governors at NIFT, and is an honorary patron of the Savera Association, a popular charity involved in improving the lives of Indian woman.
Ritu Beri’s dresses are known for their lavishness, richness and pureness. The Indian designer love to use pure fabrics and combine unusual elements in her clothing to eventually make each dress unique, chic and royal at the same time. She stepped into the fashion industry when Indian fashion was still struggling to find its own individuality and appeal on the global level, and Ritu Beri can easily be called one of the pioneers of Indian Fashion. Till date, she is one of the very few internationally acclaimed fashion designers of India to have shown her collections at the Paris Fashion Week. Ritu Beri is truly one of the gems of the Global Fashion Industry!!